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Worcester, MA 01606

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Toyota NS4 Concept Showcases Sleek New Design Direction

Toyota certainly knows how to keep its drivers interested with new, innovative vehicles and technologies. On January 10, 2012, the Japanese automaker unveiled its new Toyota NS4 concept at the North American Auto Show in Detroit, Michigan. This new concept both showcases a new design direction for the automaker and the new technologies drivers should soon see on upcoming hybrid vehicles, which will be different than the Toyota Prius models.

Jim Lentz, President of Sales for Toyota, explains the NS4's impact, stating, "NS4 demonstrates Toyota's ongoing commitment to enhancing the safety, efficiency, and convenience of future mobility for people everywhere." He also says, "In this digital age, cars are becoming another spoke in the wheel of our electronic connectivity. NS4 demonstrates Toyota's take on the human connection to the car with technology that considers both emotional and rational relationships, person-to-car and car-to-society."1 What Lentz doesn't say is that he knows what really gets drivers in Toyota vehicles is brand loyalty, and what better way to build brand loyalty than to connect with consumers on a basic, emotional level? Although, sleek new vehicles like the 2012 Toyota Yaris help as well.

The new Toyota NS4 is set to make its production debut sometime in 2015, but its plug-in powertrain components and innovative features are already being developed. (The current concept is powered by aspiration). If you're interested in learning more about this new Toyota, stay tuned here with Harr Toyota. We'll be sure to provide you with updates as soon as they become available. In the meantime, check out the NS4 online. It's sure to impress with you with its two moon roofs and futuristic design!

Source: 1 http://www.autoblog.com/2012/01/10/toyota-ns4-concept-detroit-2012/


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