Harr Toyota

Everyone loves the idea of an emissions-free electric vehicle. Thus far, the problem that most drivers have had with adopting an all-electric model is that the technology is new. And new tech means big problems sometimes. That however, is a problem that Toyota is looking to fix, and they've recruited the help of the EV gurus at Tesla Motors to make sure they do their first mass-market EV right.

For those of you haven

Earlier this year, Toyota started taking applications for its second annual "100 Cars for Good" program. And now that the Japanese automaker has had time to sort through the countless number of applicants that have reached out to them, they're ready to announce the final 500. Think 500 finalists sounds like a lot? Allow Harr Toyota, serving Worcester, Framingham, Auburn and Lancaster to explain.

Over a duration of 100 days, from May 14^th

Toyota only had to tease one image of the big reveal it had in store for the 2012 New York Auto Show before Harr Toyota knew it was a next-generation version of the Toyota Avalon. Only the full-size sedan from our favorite Japanese automaker can turn heads quite like that, and it's been nearly seven years since it received a major redesign. Add onto that the fact that almost every other automaker is refreshing

Unlike playing a board game, buying your next automobile shouldn't feel like a roll of the dice. Toyota's latest ad campaign, "The Game of Life with Prius c," intends on shedding some light on the technological advances brought to you by the growing Prius Family line-up.

That "line-up" includes four alternative fueled models - Toyota Prius, Prius Plug-in, Prius v and of course, the "c."

That "c" represents "city" - this Prius is designed to

By 2020, expect to see more hydrogen powered variants of Toyota Prius, as well as other vehicles, on the lots at Harr Toyota in Worcester, MA. The Japanese company is looking to produce hydrogen fueled cars within the next eight years, by 2020 to be exact.

Toyota is already at the top of its game when alternative fueled cars are mentioned - with their famous Prius hybrid and the new Plug-in version. Now, the company will

One of the biggest reasons why new Toyota models tend to retain their value so well is because the company doesn't rely on fleet and rental sales to stay afloat. Doing so can flood the market with late-model used cars, which in turn leads to faster depreciation. used Toyota models are an entirely different story.

Keeping that in mind, it's easy to see why some were a bit confused when Toyota almost doubled

Hybrid vehicles seem to be the "it" thing right now, but did you know the Toyota Prius was the first vehicle to pioneer the hybrid market as a mass-produced vehicle in the late 1990s? That's right, Toyota has been setting hybrid and fuel-efficient vehicle trends for more than a decade. That isn't all, though; the Japanese automaker has also been working on several impressive technologies to further its reputation as a leader in…

Have you heard about the Toyota Camry Effect interactive campaign? If not, Harr Toyota is happy to keep you informed. Within the Camry Effect social network, Toyota Camry owners are urged to share their memories and stories involving their Camry vehicles.

The Toyota Camry has been one of the most reliable and beloved sedans to hit the U.S. market, over the past 3 decades. In fact, there are currently over 7,000,000 Camry

Toyota certainly knows how to keep its drivers interested with new, innovative vehicles and technologies. On January 10, 2012, the Japanese automaker unveiled its new Toyota NS₄ concept at the North American Auto Show in Detroit, Michigan. This new concept both showcases a new design direction for the automaker and the new technologies drivers should soon see on upcoming hybrid vehicles, which will be different than the Toyota Prius models.

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The latest redesign of the praised 2012 Toyota Camry, recently reviewed by the experts at Consumer Reports, won a "recommended" designation.

You might be thinking this is just another compliment added to the ever-growing list that the Camry owns, but in fact this one is a bit special. The reviewers at consumer Reports are notorious for their no-nonsense approach to reviewing products. They aim to the be one and only stop that car buyers make