2019 Prius Prime

$27,350

Starting msrp*

2019 Prius Prime

Toyota Prius Prime Trims

Plus
2019 Toyota Prius Prime
$27,350* Starting msrp*
54/133** Est. mpg
Premium
2019 Toyota Prius Prime
$29,050* Starting msrp*
54/133** Est. mpg
Advanced
2019 Toyota Prius Prime
$33,350* Starting msrp*
54/133** Est. mpg

Available Colors

Exterior

Magnetic Gray Metallic Magnetic Gray Metallic
Titanium Glow Titanium Glow
CLASSIC SILVER METALLIC CLASSIC SILVER METALLIC
BLIZZARD PEARL* Extra color cost BLIZZARD PEARL<sup>*</sup>
Hypersonic Red* Extra color cost Hypersonic Red<sup>*</sup>
Blue Magnetism Blue Magnetism

Features

2019 Prius Prime,
exterior

Standard LED Lighting

Prime features visually striking Quad-LED projector headlights, available LED fog lights and accent lights to help you see more of what matters. Bright and efficient, the rear taillights are also equipped with LEDs that consume less energy.

2019 Prius Prime,
exterior

Efficiency

Prius Prime’s purposeful, aerodynamic features include an active front grille shutter that shuts at high speeds, underbody covers, side body fins and exclusive dual-wave rear glass design, all of which help Prime slip through the air. There’s a lot of innovation under the artfully sculpted exterior too. Optimized component placement – such as the battery pack – helps open up the rear cargo area and lower the overall center of gravity.

2019 Prius Prime,
exterior

Carbon-Fiber-Reinforced-Polymer Rear Hatch

Aerodynamically unique and found only on Prime, the design of the dual-wave rear glass hatch flows into the rear spoiler for enhanced efficiency. The innovative rear hatch utilizes strong yet lightweight carbon-fiber-reinforced polymer and makes opening and closing seem effortless.

2019 Prius Prime,
interior

11.6-in. HD Multimedia Display

Prime’s loaded with innovative tech that you just can’t miss. Its available 11.6-in. HD multimedia display is Toyota’s most impressive yet. Intuitive pinch, zoom, tap and swipe gestures create a familiar smartphone-like experience while giving you easy access to the features that matter most. So whether you’re using the available Entune® App Suite1 to plan your next night out, or using the navigation2 to help you get there, you’ve got the power to do it all, with just a tap.

2019 Prius Prime,
interior

Inviting Interior

Prime's cabin features a modern design and premium materials throughout. Thoughtful interior touches delight the senses while smart tech brings convenience and innovative thinking to every trip. Prime’s front seats feature deep bolsters for body-hugging comfort. When roads twist, these seats help keep you in place for extra confidence behind the wheel.

2019 Prius Prime,
interior

60/40 Split Fold-Down Rear Seats

Prime’s 60/40 split fold-down rear seats fold to maximize cargo space and versatility. With 19.8 cu. ft. of space, the largest cargo capacity in its class3, it will help you enjoy even more room—and more adventures4.

2019 Prius Prime,
interior

Touch of Warmth

Prime comes with standard heated front seats, so the comfort of you and your passenger is a top priority. And if you need more comfort for the drive, grab hold of the available heated steering wheel.

2019 Prius Prime,
interior

Color Head-Up Display

Get more at a glance. The available color Head-Up Display (HUD) uses aircraft-inspired technology to project important information about your drive directly in front of you on the windshield. The color display can show your speed and energy monitor info, while also giving turn-by-turn directions, so you can stay focused on what’s ahead.

2019 Prius Prime,
interior

Multi-Information Display

The customizable 4.2-in. color dual Multi-Information Display (MID) screens let you keep track of Prime’s vitals at a glance. Just use the steering wheel-mounted controls to keep track of real-time driving data, up-to-date fuel economy, energy use and more—all while keeping both hands on the wheel.

2019 Prius Prime,
technology

Class-Leading Efficiency

More efficiency. More potential. Every last detail of Prius Prime has been optimized to help make it the most advanced — and efficient — Prius yet. Cutting-edge, lightweight materials, proven hybrid technology and an optimized Plug-in Hybrid Vehicle (PHV) system all work together to help Prius Prime reach an impressive, class-leading manufacturer-estimated 133 MPGe5,6. Prime also continues to help you challenge what’s possible by reaching a manufacturer-estimated total driving range of 640 miles7. Imagine all the places you’ll go with Toyota’s legendary hybrid technology that invites you to do even more.

2019 Prius Prime,
technology

Intelligent Drive Coach

This available intelligent technology, called Predictive Fuel-Efficient Drive8, helps boost fuel efficiency by learning your routine stopping patterns. When approaching a recorded stop, an icon will display on the map of the navigation system and suggest the optimal time to release the accelerator. Regenerative braking also activates sooner to recover more energy for the hybrid battery.

2019 Prius Prime,
technology

Lightweight Materials

No detail is too small as Prime’s rear hatch is made of strong yet lightweight carbon-fiber-reinforced polymer, a first for Toyota. This material allows for advanced performance, and makes opening and closing the hatch effortless. Advanced materials like these help increase efficiency and elevate your drive.

2019 Prius Prime,
technology

EV/HV/EV Auto drive modes

Prime offers three driving modes so that the driver stays in control: EV Auto Mode9, EV Mode10 and HV Mode. EV Auto Mode intelligently selects between EV and hybrid driving based on demand and driving conditions to optimize your efficiency. EV Mode relies on EV driving to maximize efficiency, all the way up to full highway speeds. HV Mode efficiently combines the gas engine and EV power from the HV battery to drive Prime.

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View Disclaimers
* MSRP excludes the Delivery, Processing, and Handling Fee of $930 for Cars (Yaris LB, Yaris Sedan, 86, Corolla, Corolla HB, Camry, Camry HV, Prius LB, Prius c, Prius Prime, Mirai, Avalon, Avalon HV, GR Supra), $1,095 for Small/Medium Trucks, SUVs and Van (C-HR, RAV4, RAV4 HV, Highlander, Highlander HV, 4Runner, Sienna, Tacoma), $1,295 for Large SUVs (Sequoia, Land Cruiser), and $1,495 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.
** 2019 Prius Prime 55 city/53 hwy/54 combined mpg estimates determined by Toyota. EPA estimates not available at time of posting. Actual mileage will vary. Actual mpg will vary based on driving habits, weather, temperature and road/traffic conditions. For more information on mpg, please see www.fueleconomy.gov
*** 2019 Prius Prime 133 combined MPGe estimate determined by Toyota. EPA estimates not available at time of posting. Actual mileage will vary. Actual MPGe will vary for many reasons including driving conditions, and how you drive and maintain/charge your vehicle. Battery capacity will decrease with time and use. See www.fueleconomy.gov.
1Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change at any time without notice. See toyota.com/entune for details.
2Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner’s Manual for details.
3Based on manufacturers' data, as of August 2016, for cargo area behind second-row seats, 19.8 cu. ft. from fueleconomy.gov, non-luxury plug-in hybrids.
4Cargo and load capacity limited by weight and distribution. Always properly secure cargo and cargo area.
52019 Prius Prime 133 combined MPGe estimate determined by Toyota. EPA estimates not available at time of posting. Actual mileage will vary. Actual MPGe will vary for many reasons including driving conditions, and how you drive and maintain/charge your vehicle. Battery capacity will decrease with time and use. See www.fueleconomy.gov.
6Based on www.fueleconomy.gov non-luxury plug-in hybrids, as of September 2016. Actual mileage will vary.
72019 Prius Prime 55 city/53 hwy/54 combined mpg estimates and 133 combined MPGe estimate determined by Toyota when fully charged and with a full tank of gas. EPA estimates not available at time of posting. Actual mileage will vary. Excludes driving conditions. Actual mileage will vary.
8Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Effectiveness depends on many factors. Depending on the conditions of roads, vehicles, weather, etc., Predictive Efficient Drive may not work as intended. See Owner’s Manual for details.
9EV Auto Mode requires some level of charge to activate EV drive, and will trigger the engine as the battery drains, especially when accelerating. There are limited driving conditions—largely due to climate and temperature—that may require EV Auto Mode to turn off. See Owner’s Manual for details.
10CAUTION! When driving a hybrid vehicle, pay special attention to the area around the vehicle. Because there is little vehicle noise in EV Mode, pedestrians, people riding bicycles or other people and vehicles in the area may not be aware of the vehicle starting off or approaching them, so take extra care while driving. Prime's EV Mode has an EPA-estimated driving range of 25 miles, allowing it to work under certain conditions at full highway speeds. EV Mode range will vary and is dependent upon many factors, including charging practice, driving style, road/traffic conditions, outside temperature, air conditioning control levels, payload/cargo weight, proper tire pressure, vehicle maintenance and battery age. Battery capacity will decrease with time and use. See Owner’s Manual for details.
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(508) 471-2530

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100 Gold Star Boulevard • Worcester, MA 01606

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Harr Toyota
Harr Toyota
CustomerService@harr.com
100 Gold Star Boulevard
Worcester, MA, 01606 United States
(508) 471-2530
https://www.harrtoyota.com/wp-content/themes/DealerInspireDealerTheme/images/logo.png
Harr Toyota 42.2905574, -71.8034093.
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