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100 Gold Star Boulevard, Worcester, MA, 01606

Welcome to Harr Toyota

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A New Way to Buy Your Next Toyota

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From the dealership
or from the couch.

SmartPath lets you do as much online (or as little) as you like. Unlike some other outdated car shopping sites, we show you all the actual inventory on the dealer’s lot, with current pricing, so you’ll never miss out on a great deal.

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Best prices,

no surprises.

With SmartPath, you can unlock available savings so the estimate you see online is what you’ll pay at the dealership. Before you even contact us, our payment calculator will show you a line-by-line estimate of your purchase to make sure you’re happy with it.

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Save time,

shop smart.

SmartPath puts you in control and saves you time! Don’t worry: We’ll still be here if you need us. Whether you buy entirely online or come see us at the dealership, with SmartPath, you’re just a few simple steps away from driving off in your next Toyota.

Shop your way with SmartPath

Get Directions To Our Dealership.

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Toyota Financing Solutions

Discover seamless financing options tailored for your Toyota journey. Competitive rates, flexible terms, and a straightforward process await—drive home in your dream Toyota today.

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Genuine Toyota Parts & Accessories

Elevate your drive with our curated collection of genuine Toyota parts and accessories. Explore personalized enhancements designed to seamlessly integrate with your vehicle, enhancing both style and performance.

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Explore reliable and quality-certified pre-owned Toyota vehicles, meticulously inspected to meet our high standards. With enhanced warranties and comprehensive vehicle history reports, our certified pre-owned program ensures the same dependable performance as a new Toyota. Discover peace of mind on the road.

Welcome to Harr Toyota

We do whatever we can here at Harr Toyota to support each driver in and around Worcester, Auburn, and Shrewsbury, Massachusetts. Many of our resources can be found online, such as our extensive inventory or our pre-approval form. If you want to get in touch with a team member, you can do so remotely or in person. We’ll remain by your side as you find your favorite car, build the perfect finance plan, and require service after so many miles!

Our Toyota Lineup Is Yours to Explore

Whether old or new, Toyota has a model that will cater to your day-to-day life. Our latest selection of Toyota models is brimming with everything from performance coupes like the Supra to SUVs like the RAV4 and trucks like the Tacoma.

If you check out our used lineup, you can find models of any vintage. There are also certified pre-owned Toyota models which come with substantial warranties and perks.

There’s plenty of new innovations going on at Toyota as well, specifically with electric cars. If you’ve given some thought to going all-electric, let us know! We’ll be happy to show which electric cars we have in stock, keep you updated about new electric models Toyota will debut, or even lay out what it’s like to live with an electric car vs. a gas model. We understand electric vehicles are new for many folks, and we want to make the transition as seamless as possible for you!

We Have Various Toyota Finance Deals and Leasing Opportunities

The right finance plan is as important as finding your favorite Toyota. What’s the right plan for you? There are a lot of options out there, options we’re happy to go over with you.

If you want to continue driving the latest Toyota vehicles, especially as they continue to debut electric cars, leasing is the way to go. You’ll enjoy a Toyota for a few years and can then switch to a new model in the lineup once the lease ends—or you can buy the model outright. The choice is yours!

For automotive loans, credit questions, or help with arranging your monthly budget, any of our financial experts will be happy to go over it all with you. The online pre-approval form, trade-in calculator, and payment estimator are resources to help you get started straight away.

A Toyota Service Center

Your Toyota will enjoy a long and healthy life with regular service and care. So, be sure to book a visit online with our service center when needed. Your Toyota owner’s manual will highlight when your car needs service and which services are required. If you prefer, we can create a maintenance schedule just for you and your model!

Get to Know Our Toyota Dealer Further!

We continue trying to put as many resources in place as we can for local drivers throughout Worcester, Auburn, and Shrewsbury, MA. So, take your time browsing our site; and if you have questions, our Harr Toyota team is happy to be in contact online or in person!


Harr Toyota 42.2905574, -71.8034093.